CID Manages Media Campaign To Leverage BNY Mellon Vice Chairman Visit

March, 2011

BNY Mellon, the global leader in asset management and securities servicing, and the leading depositary bank in Egypt and the Middle East, has approached CID Consulting to manage the media announcement of a special one day visit by their Vice Chairman James Palermo to Cairo aiming at furthering BNY Mellon’s strategic partnerships in Egypt and boosting their relationships and strong presence in Egypt and the region.

CID devised and implemented a media campaign to announce Mr. Palermo’s visit to Cairo through traditional and nontraditional media. In addition, CID arranged for an exclusive interview with Mr. Palermo that was further copied by regional and global media newswires. The announcement has generated high media coverage and exposure.

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