Employing Egypt: Vocational & Technical Training With Tvet Reform Program

December, 2010

The CID Marketing Communications Team has developed a public awareness and communication strategy to promote Technical Education and Vocational Training (TVET) in Egypt. It is part of the implementation phase of the national TVET Reform Program, which supports the development of human resources and institutional capacities to improve the overall competitiveness of the Egyptian enterprises.

Between May and November of 2010, CID Consulting developed a communication strategy to promote technical education and vocational training as an equal, alternative route to academic studies, as well as a viable pathway to employment in the fast growing sectors in Egypt. The CID team also created tailored, sector-focused communication programs to increase awareness about the importance of vocational training among employees, employers and stakeholders in Construction, Tourism, Chemical Industries, Leather and Tanning, and printing sectors.

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