Implementing A Nutritional Education Campaign For Public Schools Across Egypt

May, 2013

In collaboration with the Ministry of Education, CID Consulting was commissioned by Juhayna food industries to implement a nutritional education awareness campaign for k-12 public school students.

A three day conference was launched, inviting one public school representative from each governorate in Egypt – bringing students, teachers and health educators from Egypt’s 27 governorates. The CID team designed stimulating educational content and engaging activities for the participants, to perpetuate an understanding of the importance of health and balanced diets – the activities were designed to encourage knowledge sharing amongst students, once participants returned to their schools. CID planned and managed the conference days, as well as designed all branding materials for the event and trained instructors and workshop facilitators on the alternative education tools designed for the conference.

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