Joint Credit Card Between Citibank And Vodafone Brings Customers The Best Of Both Worlds

March, 2011

CID has created a media buzz for a first of its kind venture in Egypt whereby Vodafone and Citibank have issued a joint-credit card that gives clients the best of both worlds. Users can apply for a Citibank credit card at any Vodafone store and enjoy interest-free payments for up to six months on purchases.

CID devised and implemented a media campaign announcing the joint project through traditional and nontraditional media. CID also arranged for exclusive interviews with Citi Egypt’s Consumer Head, the Public Affairs Officer and the CEO of Citicorp consumer business in Europe, the Middle East and Africa. The announcement has created awareness on the partnership, generating high media coverage and exposure.

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