Expanding strategy to maximize market potential

Alfa Electronics was expanding rapidly across the electronic product design and technology sectors but with very few standard processes in place. They came to us with a pressing need for a new strategy to efficiently meet new demand and effectively control quality.

We spent time with Alfa’s executive team to fully understand the factors affecting their operations and the wider electronics industry. We developed business models for both business lines, with key success factors and strategic objectives that would cement the positioning and growth potential for each.

In order to cascade a full-fledged strategic roadmap for each business line, we worked to develop KPIs and a framework of initiatives needed to deliver the required impact. We developed balanced scorecards to manage the performance of each business line and worked with Alfa to institutionalize a strategy review process to ensure the firm was continuously working to refresh its strategic roadmap to ensure it remained on the cutting edge of market trends.

Alfa Electronics has enhanced customer value with an effective strategy and operational framework. With defined KPIs in place, they are now able to analyse performance and meet new demand to stay at the top of their market.

“Thank you, CID, for a job well done. Your efforts for our company on this assignment reflects your professionalism, commitment and seriousness. We very much enjoyed it and look forward to future collaborations.” – Gamal Said, Electronics Sector Director, Alfa Electronics

WHAT OUR CLIENTS SAY

Tom Thomason

We worked with the CID team for over 2 years to develop our strategies, and CID has provided two teams; one specialized in social issues and community development and the other in reputation management and corporate communications. The two teams are staffed with experienced professionals who are knowledgeable in their fields and have been working closely and effectively with the ERC team....

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Tom Thomason

Former Chief Executive Officer, The Egyptian Refining Company

Safa Ashoub

Our work with CID Consulting was focused on the dissemination of participatory urban development procedures and tools in the informal areas of Shoubra El-Kheima, Khosous and Qalyoub. The project necessitated extensive field work, research and direct engagement with city councils and Qalyoubyia governorate. Throughout the project CID community development team, demonstrated hard work, dedication...

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Safa Ashoub

Advisor, Participatory Development Programme in Urban Areas (PDP) , GIZ

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