Expanding strategy to maximize market potential

Alfa Electronics was expanding rapidly across the electronic product design and technology sectors but with very few standard processes in place. They came to us with a pressing need for a new strategy to efficiently meet new demand and effectively control quality.

We spent time with Alfa’s executive team to fully understand the factors affecting their operations and the wider electronics industry. We developed business models for both business lines, with key success factors and strategic objectives that would cement the positioning and growth potential for each.

In order to cascade a full-fledged strategic roadmap for each business line, we worked to develop KPIs and a framework of initiatives needed to deliver the required impact. We developed balanced scorecards to manage the performance of each business line and worked with Alfa to institutionalize a strategy review process to ensure the firm was continuously working to refresh its strategic roadmap to ensure it remained on the cutting edge of market trends.

Alfa Electronics has enhanced customer value with an effective strategy and operational framework. With defined KPIs in place, they are now able to analyse performance and meet new demand to stay at the top of their market.

“Thank you, CID, for a job well done. Your efforts for our company on this assignment reflects your professionalism, commitment and seriousness. We very much enjoyed it and look forward to future collaborations.” – Gamal Said, Electronics Sector Director, Alfa Electronics

WHAT OUR CLIENTS SAY

Gamal Said

I would like to thank you for the good job you did for our company for this assignment which reflects your professionalism , commitment and seriousness. It was truly an enjoyable experience.

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Gamal Said

Electronics Sector Director, Alfa Electronics

Tamer Zaki

CID’s valuable consulting advice & strategic solutions enabled us to better develop our brand strategy and effectively plan for our business launch in the UAE. A Job well done and it was a real pleasure working with such a creative and energetic team.

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Tamer Zaki

Managing Partner, Iwan Interiors Dubai, UAE

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