Strengthening reputation and brand recognition for local growth

Multi-national business services provider and digital printing company Xerox was looking to reposition itself in the Egyptian market as a document management and technology solutions company, strengthening their reputation and brand amongst the business and technology community.

Over our 13-year partnership of ongoing PR and marketing communications consulting, we employed a multi-faceted marketing and communications strategy designed to maintain Xerox’s position as a market leader while building strong relations with the national media through educating them about the company’s state-of-the-art solutions and services. Our suite of support consisted of devising a robust marketing strategy; events planning and execution; arranging media education sessions and interviews with national reporters for two of the most influential women in world business; annual media training to Xerox’s first liners; ongoing press office support; planning and execution of the corporation’s 25th anniversary.

Following our work with Xerox, the company saw a steady growth rate in its print and online media exposure from an average of 100 clippings/annually 800 clippings/Annually seven years later, raising the PR value from an average of 1 million Egyptian pounds to more than 5.5 million/annually and contributing to a paid media spend saving of over 44 million in ten years. This initial piece of work was the genesis of a long-standing relationship between CID and Xerox which has lasted 13 years.

WHAT OUR CLIENTS SAY

Ghada Anis

EDBE Egypt would like to express its sincere gratitude to the CID team for their efforts in taking part in preparing our annual report. The CID team spirit and dedication is highly appreciated, and their close follow-up and timely action has truly added a real value to the report.

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Ghada Anis

Enterprise Projects Office, Export Development Bank of Egypt

Sarah Little

CID provided invaluable support to EFE in designing a scaling and sustainability strategy for its programs in Egypt. This assessment contained four major components: scaling through external partnerships in the ICT/BPO sector, improving EFE’s internal operational efficiency and effectiveness, assessing various methods of achieving indirect scale and impact, and developing a financial sustainability...

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Sarah Little

Senior Program & Grants Manager, Education For Employment

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