OUR PEOPLE

Laila Shokry is an accomplished economics graduate with a stellar academic record from IE University in Spain, where she graduated at the top of her class and earned numerous academic accolades Her international consulting experience spans market analysis, value chain development, and strategic planning for diverse industries, including finance and sustainability. Laila’s dynamic approach combines analytical rigor with creative problem-solving, demonstrated through her contributions in high-impact projects such as circular economy strategies and market expansion initiatives. Outside of work, she is passionate about mentorship, community development, and leveraging her 13-year career as a professional squash player to inspire resilience and excellence in others. Laila utilizes her consulting experience along with her passion for community development as part of the Business Development team at CID.

Ms. Mirette is a dedicated general accountant at CID Consulting with a strong background in auditing. She holds a degree from the Faculty of Commerce, English Section, at Cairo University. In her role, she is responsible for maintaining accurate financial records and ensuring compliance with tax laws and regulations. Known for her precision and commitment, she consistently goes the extra mile to deliver high-quality work. Passionate about continuous improvement, she actively seeks opportunities to enhance her skills and expertise.

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Driven by curiosity and the urge to learn how things work, Ms. Habiba Amin pursues opportunities which afford her the chance to grow her understanding of the development sector as it operates in local and regional contexts. Ms. Amin joins CID Consulting as a Business Development Analyst, bringing to the role her passion for research and synthesis of information, gained through her academic pursuits. She intends to hone her professional experience with the ambition of contributing to meaningful policy reforms which will benefit underserved communities. Alongside her education, Ms. Amin has volunteered with environmental awareness initiatives. Ms. Amin holds an LLB in Law and Legal Studies from the German University in Cairo,where she completed her thesis on cyberterrorism.  

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Driven by a commitment to innovation and impact, Ms. Menna Youssef is a Senior Marketing and Communication Analyst at CID Consulting. Her enthusiasm for leveraging data-driven insights and creative strategies has shaped her journey in the marketing field. She brings her expertise in analyzing and optimizing marketing campaigns, designing and conducting researchprojects across multiple industries, and creating compelling content for technical audiences, helping to enhance engagement and achieve business objectives. Ms. Youssef holds a bachelor’s degree in Business with dual majors in Marketing and Accounting from the German University in Cairo.

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Ms. Hagar Salah has over eighteen years of experience in human resources management and organizational development. She consults on an extensive array of organizational development areas including talent management and development, diversity, equity & inclusion, employee engagement, performance management, competency frameworks, and learning & development. Her expertise extends to guiding leadership teams through culture transformation and in adeptly managing change and counseling HR and leadership teams on establishing diverse workforces and fostering inclusive workplaces. She delivers comprehensive consultations and training sessions on inclusive leadership, unconscious bias, and inclusive HR practices. Throughout her career, Ms. Salah has honed her skills across diverse sectors including oil and gas, healthcare, education, legal services, telecommunications, and human capital consultancies, enriching her understanding and adaptability to varied organizational dynamics. Ms. Salah is a Certified Professional Coach from an ICF accredited program, and has completed a certificate in Diversity, Equity & Inclusion for HR Professionals from Cornell University as well as a Human Resources Management Diploma and an LLB in Law from Cairo University.  ​

Ms. Shereen Arafa brings a wealth of diverse experience in planning, coordinating, and implementing various projects. Known for her ability to conceptualize the big picture while meticulously attending to details, Ms. Arafa ensures that every task is executed to perfection. With over 20 years of experience, one of her notable accomplishments includes a decade-long leadership role in the Competitions Division of the Confederation of African Football (CAF). During her tenure, she successfully orchestrated more than 25 flawless African competitions and tournaments, overseeing workshops, seminars, and related events in various cities worldwide. Ms. Arafa has extensive experience liaising and coordinating with African national associations, ensuring efficient logistics and on-ground implementations. Notably, she made history as the first African woman to oversee a World Cup venue, working internationally with FIFA in women's World Cups. At CAF, she demonstrated effective leadership by guiding a team of 17 employees to achieve organizational goals. Additionally, Ms. Arafa contributed her expertise to the World Youth Forum, managing the end-to-end process of researching, selecting, and recruiting international speakers for various sessions and panels. Her well-rounded experience extends to working with different organizations in event management. Ms. Arafa earned her bachelor’s degree in the Tour Guidance section from the Faculty of Tourism and Hotels at Helwan University.

Dr. Mona Kamal, a 37-year-old environmental advisor with 14 years of OHS specialist experience, has worked on numerous projects with various donors, including the World Bank, the French Development Agency, UNDP, and GEF. She has experience in air quality management and environmental impact assessments, and has expertise in capacity building and bridging cultural differences. Her professional experience includes preparing air and noise pollution reduction strategies, establishing monitoring networks, and introducing electric mobility and vehicles in sustainable development programs. Dr. Kamal joined Ramboll International Environmental Consulting Company as an environmental consultant and expert in implementing an environmental project in Saudi Arabia. She designed an air quality strategy and prepared a request for proposal for monitoring networks. Dr. Kamal also provided consultancy for environmental projects for the Royal Green Gas Company agency in Egypt and implemented a gasification plant facility to produce electricity and compost from municipal agricultural waste. Dr. Kamal joined CID consulting as a Senior Environment Expert in Sustainability and Social Impact unit, managing the EPR reverse-credit system with informal waste collectors. She contributes to private and public sector projects related to social behavior change, environmental pollution, and climate change. She has a PhD in Environmental Sciences and graduated from Ain Shams University's Chemistry department.

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Ms. Aida Youssef pairs her analytic and research skills to her passion for writing as part of the Business Development team. Committed to impact-driven organizations, her time at an educational charity in the UK showed her first-hand how systems change is key to transforming people’s lives for the better. In the local context, her contribution to a global nonprofit operating in the field of innovation and entrepreneurship introduced her to development challenges in Egypt, but also to the potential for solutions. She brings this multi-faceted approach to her role as analyst at CID.

Ms. Aida holds a bachelor’s degree in Comparative Literature with Film Studies from King’s College, London.

Driven by her inquisitive and multidisciplinary approach to business, Lujaina takes pride in her keenness to support across multiple consulting projects ranging from research and analysis to design and implementation. As a member of Marketing & Communication practice, she continues to seek knowledge and learning through working in various consulting practices.

A graduate of the American University in Cairo, Ms El Shazly earned a bachelor’s degree in Political Science, with a Specialization in International Law & International Relations, and a minor in Economics.

Ms. Alia Youssef is a member of the Project Management Unit. Ms. Youssef's passion for connecting with new people and creating inclusive environments that improve people’s lives has led her to work in the project management field. She uses her extensive knowledge of project management from over four years in the multinational sector to serve CID’s clients and give back to the community. Ms. Youssef holds a bachelor’s degree in Economics, Sociology, and International Development from McGill University, Canada.

Mr. Osama Ibrahim is an experienced accountant whose vast legal expertise, concise auditing skills and meticulous attention to detail help ensure the smooth running of financial projects and management for our business and clients.A former senior accountant, Mr. Ibrahim has accumulated knowledge working for International NGOs which he applies to his work today. Directly responsible for supporting our Finance Collector in the overarching management of our business finances, he leads reporting processes including quarterly and annual financial statements, as well as the preparation of audits, tax returns, grant-related reports and schedules.

Mr. Ibrahim is a graduate of South Valley University with a Bachelor’s degree in Accounting from the Faculty of Commerce.

Ms. Lidia Melek capitalizes on her on-the-ground expertise in the development field to design high impact projects in various fields like education, women empowerment, SME support etc. She engages in proposal writing, managing, and communicating with partners, as well as strategizing new business development directions for CID. Her knowledge of the ecosystem in Egypt, and the MENA region allows her to have an eye for trends and directions in the consulting world. She analyses potential business impact for different business development initiatives and prioritize working arrangements accordingly. Meanwhile, she works on building long-term relationships with new and existing customers, government authorities and other stakeholders. She is also currently working as a Projects Coordinator on several donor projects in the areas of gender, education and employment.

Ms. Melek is a graduate of the American University in Cairo with a Bachelor’s degree in Political Science, minoring in History and Economics. She is currently pursuing her master’s degree in Public Administration at the American University in Cairo

Nolly Dakroury is a communications professional with a background in journalism and PR. She is passionate about guiding both emerging and established businesses to strategically grow their communication and visibility, in turn creating impact and growing the local economy.

As a team member of the Marketing and Communications practice at CID, Ms. Nolly adapts her PR experience in the creative industry to tell compelling stories to achieve effective communication strategies. Her approach is rooted in developing a deep understanding for clients’ mission and vision, capitalizing on their strengths to achieve optimum results.

Ms. Nolly graduated with a Bachelor of Arts in Journalism from Michigan State University, where she also specialized in International Development, Documentary Studies and Film Production.

Ms. Hanan Kamel brings her keen analytical skills and passion for research to CID as a member of the Marketing and Communications practice. She applies her wide market research experience, as well as her knack for data visualization to serve CID’s range of clients. Having worked on both sides; the client and the service provider, Ms. Kamel has gained a unique perspective that allows her to understand the needs of clients and adequately work on fulfilling their business objectives. Ms. Kamel holds a Bachelor’s Degree from the Faculty of Economics and Political Sciences in Cairo University where she majored in Statistics.

Ms. Zeina Foda is a marketing and communications professional with experience in purpose-driven communications, branding, and content curation in both non-profit and private sectors. As a member of the Marketing and Communications team, Ms. Zeina builds on her knowledge and passion for impact to support CID’s clients. Ms. Foda holds a Bachelor’s Degree from the American University in Cairo, where she double majored in Integrated Marketing Communications and Sociology.

Driven with a passion for creating sustainable socioeconomic impact, Hana comes with a track record of successful design, management, and execution of socioeconomic development projects. Her experience allows her to combine methodological and data-driven project design with strategic stakeholder engagement to ensure successful project delivery. Ms. El Fekky comes with a track record of designing and implementing projects with a range of international donor agencies, local foundations, private sector companies and government partners. She brings multi-disciplinary expertise with interventions in education and training, youth employability, community engagement and gender programming. As a member of the Project Management Unit at CID, Ms. El Fekky specializes in managing projects from concept to completion, including partnership management, resource mobilization and project compliance. She is a graduate of International Relations from Queen Mary, University of London.

Mr. Mohamed Ibrahim combines his accounting expertise with a passion for finding innovative financial solutions to successfully develop and manage the internal accounting system, whilst monitoring overarching financial operations.With nearly a decade of experience as a financial officer and senior accountant, Mr. Ibrahim is comfortable leading financial operations, budgeting and reviewing bank projects for large-scale Egyptian private sector companies and international NGOs.Mr. Ibrahim is a graduate of the Ain Shams University with a Bachelor’s degree in Accounting.

Tarek Fahmy is a multidisciplinary professional with more than 18 years’ experience in multinational organizations working across Middle East and Africa in different roles in Business Development, Sales, Marketing, Lean Six Sigma and Strategy. At CID Consulting, Mr. Fahmy holds the position of Business Development Director, where he leads client-relationship management, tracks new markets, and analyzes potential business impact for different business development initiatives. He has an established track record in leadership experience in building, mentoring, and managing high performance teams, and managing organizational growth and expansion for client portfolios in different sectors. Mr. Fahmy has a BSc in Electrical Engineering and Master of Business Administration and Master of Arts in World History.

Mr. Ashraf Maher’s brings a participatory approach and established community development talents to our community-based projects, with inspiring development strategies, social-behavioural change and community and stakeholder mapping, evaluation and mobilisation at their core.With grassroots experience of over 25 years in the training and capacity building of NGOs, teachers and civil society members and leaders, designing training manuals and educational curriculum, as well as cultivating successful community engagements, Mr. Maher has the ability to deliver intricate hands-on-coaching and community development training. His experience mobilising communities stretches across Upper Egypt, the Delta and the Red Sea.Mr. Maher is a graduate of Assiut University, Faculty of Commerce and holds a degree in environmental economics from Ain Shams University in Egypt as well as a culture development degree from Cairo University. He is also currently recognized as the management culture professor for Cairo University diploma students.

Ms. Heba El Sahly combines economic and social understanding with long-standing organisational development, market research, human resources and strategy consulting expertise for local and multinational companies.

With extensive management, research, analysis and development experience for local government, large-scale donors and the private sector, Ms. El Sahly effectively implements organizational transformation and management interventions with purpose. From organisational design and restructure, to job profiling, performance management and recruitment processes, Ms. El Sahly is responsible for people transformation, change management and overarching system improvement.

Ms. El Sahly is a graduate of the Maastricht School of Management and the American University in Cairo with an MBA and a Bachelor’s degree in Political Science.

Ms. Azza Hussein has adept management, reporting and accounting expertise which she uses to direct indispensable financial operations for our overarching business and large-scale donor and private sector clients.

With over two decades experience across diverse financial and development industries, Ms. Hussein is entirely responsible for the successful management of the finance team and their day-to-day operations. She is known and trusted for her finance management acumen, budget analysis and cost reduction controls, and precise reporting systems.

Ms. Hussein is a graduate of Cairo University with a Bachelor’s degree in Accounting from the Faculty of Commerce.

Ms. Dalia Wahba is our founding partner, responsible for driving twenty years of exponential growth for our business and clients. A powerful local influence for multi-sector businesses, individuals and associations alike, Ms. Wahba shares innovative leadership expertise across Egypt.

Through the design and management of prominent public awareness and outreach programs, Ms. Wahba instinctively informs marketing communication strategies for government entities, international and multinational organisations and Egyptian-based companies. Her expertise spans the breadth of CID’s offering, as she works across a range of strategic planning, partnership building, marketing communications and change management projects. She is recognised for her strong private-public partnership building abilities, having successfully executed impactful campaigns for a number of organisations. Ms. Wahba has participated in promoting Egypt with key international stakeholders through the participation in a number of overseas delegation for over 10 years.

Wahba holds a master’s degree in Consulting and Coaching for Change from HEC, Paris; a postgraduate degree in integrated marketing communications; and is a certified management consultant of the Institute of Management Consultancy in the United Kingdom. She holds a Bachelor of Arts in Mass Communication and Business Administration from the American University in Cairo.

Between 2015 to 2017, she served as the Chair of the Marketing Committee at the American Chamber of Commerce, 2017-2019 Vice President for membership and is currently Executive Vice President at the Chamber. She is also the Co-Chair of the Dean’s Strategic Advisory Board (SAB) at the American University in Cairo.