Great ideas inspire leaders to come up with creative solutions to solve complex problems, allowing them to drive change and shape the future of businesses. Explore our collection of big ideas that are impacting the world today.
Women have come a long way in the business world. Throughout the last two decades, we have seen more women taking on leadership and executive roles in both traditional and non-traditional organizations of all scales. This is not to mention the increasing number of women embarking on and leading entrepreneurial endeavors.
“Where are you from?” a curious local asks.“I’m from Egypt,” I respond.“Oh wow! So do you live in a pyramid?”Almost every Egyptian traveling abroad has experienced a similar scene. Around the world, the image of Egypt is often conflated with that of its ancient heritage. But this historical perspective, while reflective of one aspect of Egypt’s identity, does not offer the full picture. What, then, is Egypt’s identity? And how is Egypt portraying itself on the COP27 stage in Sharm El Sheikh?
Most city governments in the global South struggle with waste collection, which typically accounts for up to 30% of the municipal budget but often leaves large sections of the population with no service.But over the last 70 years in Cairo, a community waste collection and management system has developed, providing what local government cannot – a regular, door-to-door, low-cost, labour-intensive service with high levels of recovery/recycling that contributes to poverty alleviation through the jobs it creates.
CID Consulting was recognized for its work with Nestle Egypt in its communications work behind DORNA, a reverse credit system that helps shape a waste free future.CAIRO, EGYPT – 8 February 2022 – CID Consulting was announced as the winner of the 2021 ECCO Award for its strategic communications, branding and stakeholder engagement work with Nestle Egypt on DORNA, a reverse credit system co-designed by the two companies to boost Egypt’s informal waste recyclers’ recovery and recycling rates of PET plastic.
Business transformation is essential to stay ahead in today’s dynamic, but turbulent market. And it takes an adaptable leader to effectively drive success forward in an ever-changing landscape.Political, economic and social change can bring understanding uncertainty and unexpected questions. Leaders are placed under immense pressure to provide answers as questions emerge, often with little preparation. No matter how strong the leader, this scenario often leads to a sense of vulnerability.
A purposeful company is one that possesses grounded values, which are translated into its practices in a wholistic manner: their relationships with their employees, their customers, their partners among other stakeholders. Purposeful based business practices have always produced outstanding performance. They’ve always offered sustainable growth and triple-bottom line values to the companies’ shareholders, employee