OUR PRACTICE AREAS

Our expert team leverages on our key practice areas to positively transform businesses and communities, proactively engaging with stakeholders to drive reputation and growth for our clients.

We deliver tailored solutions through an integrated approach and diverse expertise.

Strategy

In an increasingly complex and dynamic business environment, organizations must navigate uncertainty with clarity and foresight. Our Strategy practice at CID empowers businesses to define their long-term vision, build resilience, and seize growth opportunities through data-driven insights and structured methodologies. From market analysis and business positioning to scenario planning and execution management, we help organizations develop adaptable, high-impact strategies. We incorporate design thinking to deeply understand user needs, challenge assumptions, and reframe problems in a human-centered way—ensuring that solutions are not only strategic but also empathetic and impactful. By aligning business models, competitive advantages, and operational execution with strategic goals, we ensure sustainable success, enabling organizations to remain agile, innovative, and ahead of the curve in an evolving global landscape.

Scenario Planning

Shape perception, build credibility, and drive growth with purposeful communication.

We help organizations navigate uncertainty by defining the key strategic questions that guide the scenario planning process. Our approach identifies the most relevant trends likely to impact future outcomes, ensuring a focused and informed strategy. Through an iterative process, we refine a broad list of trends into a set of plausible scenarios tailored to the organization’s needs. These scenarios are then transformed into actionable strategies, backed by quantitative financial models that assess potential impacts. Our expertise provides organizations with sustainable tools to continuously evaluate risks and opportunities, ensuring resilience and long-term success.

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Business Growth Strategy Development

Shape perception, build credibility, and drive growth with purposeful communication.

We support a diverse range of organizations —including international organizations , private sector companies, and public sector entities, to harness the power of strategic communication. Our focus is on driving reputation, business demand, and revenue through integrated, insight-led communication programs—primarily for Business-to-Business clients, while also bringing...

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Unlock new markets and sharpen your competitive edge.

We equip organizations with data-driven insights to navigate their industries effectively. Our market research uncovers key trends, customer needs, and competitive dynamics, helping businesses assess market size, growth potential, and critical drivers. Through a comprehensive SWOT analysis, we evaluate internal resources, capabilities, and core competencies to define clear, measurable objectives aligned with the organization’s mission. Our business model design process ensures a strong value proposition by identifying target customers, distribution channels, revenue streams, key partnerships, and cost structures. By integrating flexibility and innovation, we refine market positioning, develop differentiation strategies, and enable organizations to adapt to evolving market conditions while maintaining a competitive edge.

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Strategy Monitoring

Stay on track and measure what matters.

We ensure organizations stay on course by tracking and assessing the execution of their strategic plans and initiatives. Our approach aligns all activities, projects, and decisions with the company’s long-term goals and vision. By evaluating the performance of departments, teams, and individuals through carefully designed KPIs, we provide data-driven insights to enhance efficiency and effectiveness. We design and build structured dialogue sessions that leverage targeted feedback mechanisms to capture meaningful input from stakeholders, employees, customers, and partners—ensuring that diverse perspectives inform decision-making and drive strategic alignment. Additionally, we identify and mitigate potential risks and challenges, ensuring seamless strategy execution and sustainable success in a dynamic business environment.

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Family Business Strategy

Preserve your legacy while building a future-ready enterprise.

Family businesses face a distinct set of challenges where personal relationships, legacy, and business priorities intersect. At CID, we partner with family-owned enterprises to navigate these complexities through structured, human-centered strategies that support both continuity and growth. We design governance and...Family businesses face a distinct set of challenges where personal relationships, legacy, and business priorities intersect. At CID, we partner with family-owned enterprises to navigate these complexities through structured, human-centered strategies that support both continuity and growth. We design governance and organizational models that balance tradition with professionalization, enabling effective decision-making and long-term resilience. From succession planning and leadership development to behavior change and strategic alignment, our tailored interventions reflect the unique dynamics and goals of each family. By addressing both interpersonal and business challenges, we help families evolve their enterprises with clarity, cohesion, and purpose—across generations.

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Organisational and People Transformation

We partner with organizations to drive sustainable growth, transform their operations, and unlock their full potential by providing tailored strategies that create lasting impact in the People pillar. Through hands-on implementation, we help businesses and government institutions improve efficiency, build resilient teams, and navigate complex changes. Central to our approach is the integration of strategic communication and Social and Behavior Change (SBC) principles, which enhance engagement and accelerate outcomes. We leverage technology to diagnose gaps in workflows, particularly across interdepartmental relationships and cross-cutting functions, to enable streamlining transformation efforts and empower leaders to make data-driven, impactful decisions. Our focus is on aligning operations with strategic goals, empowering teams, and guiding transformation initiatives. Designed to foster long-term success, innovation, and inclusion, our solutions equip organizations with the adaptability to thrive in an ever-evolving environment, while ensuring sustainable growth. 

Transformation
Management

Transform your business with clarity, resilience, and seamless integration

From culture transformation programs to post-merger integration strategies, our team guides organizations, including family businesses, through transitions smoothly and efficiently. We support leadership teams in navigating change alongside their teams, ensuring stability and performance during periods of organizational change. Our approach also addresses the unique dynamics of family businesses, focusing on succession planning, governance restructuring, and balancing family values with professional management. We adopt a social behavioral change approach to ensure that changes are embraced and implemented with minimal disruption.

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Organisational Excellence

Align your operations with strategy and drive consistent results that matter.

Supporting organizations in aligning operations and initiatives with the company’s strategic goals to drive consistent results. This includes organisational design, roles and responsibilities design, and frameworks to enable performance management. This helps businesses improve efficiency, create accountability, and foster a culture promoting continuous improvement.

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Institutional Reform

Transform your public sector through governance, accountability, and efficiency.

We bring our decades of public sector expertise with institutional effectiveness, people strategies and change management to support public sector transformation. Tailored to meet the needs of the public sector, these services focus on improving governance, accountability, capacity development and operational efficiency. Our experience in public sector projects covers restructuring, capacity development, cross cutting transformation initiatives, as well as digital transformation projects.

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Talent Management

Unlock workforce potential with smart acquisition, development, and retention strategies.

Today’s businesses face multiple challenges in people management, from talent acquisition to talent management and retention strategies. Our team partners with organisations to ensure seamless talent management strategies are complemented with consistent policies and frameworks that address the employee journey from sourcing to career advancement.

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Digital Transformation

Drive sustainable change through seamless, organization-wide digital transitions.

Re-design how your team works with tailored digital transformation strategies that prioritize reskilling and seamless adoption. Our team partners with sector-specific experts to deliver a smooth transition through evidence-based approaches, ensuring your organization is primed for success. We focus on equipping teams with the skills and knowledge needed to embrace new systems, driving adoption and empowering change ambassadors across your organization. This ensures a sustainable transformation that delivers maximum impact at every level.

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Performance Management

Link individual performance to success with a result-driven culture.

Performance management is an integral part of talent management and acts as a linkage between individual performance and organizational effectiveness. Our team supports leadership teams from performance management policy, process and frameworks design to imbedding a performance culture into the organisation’s DNA.

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Learning & Development

Empower your team with skills to future-proof your business.

Our team guides leadership teams in addressing skills gaps and ensuring that employees have the skills and capabilities required to meet business needs and provide a clear roadmap for career development and performance standards. We develop and implement succession planning strategies to ensure continuity of leadership and critical knowledge, safeguarding the organisation's future.

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Marketing and Communications

We are firm believers that communication is the heart of transformational change, growth and delivering stakeholder value, which is why our communications expertise crosscuts diverse business and development needs - leaving no stone left unturned. Whether it’s managing crises, navigating change or promoting communicating your sustainability transformation journey, our integrated knowledge allows us to seamlessly bridge communication strategies with robust, value-driven implementation for businesses and development organizations alike. Our approach combines data-driven methods, practical innovation, and strong partnerships to deliver tailored, result-oriented solutions. We collaborate with top-tier partners, bringing exceptional value to our clients, expanding our offerings, and pushing boundaries. It’s through this dynamic experience that every communications strategy we design and implement hits the right bullseye.

Strategic Communication

Shape perception, build credibility, and drive growth with purposeful communication.

We support a diverse range of organizations —including international organizations , private sector companies, and public sector entities, to harness the power of strategic communication. Our focus is on driving reputation, business demand, and revenue through integrated, insight-led communication programs—primarily for Business-to-Business clients, while also bringing this expertise to mission-driven and development-focused initiatives. From crafting the right messages to delivering them through the right channels, we ensure our clients reach the right audiences at the right time. Each strategic communication plan is tailor-made to align with the organization’s mission, strengthen trust and credibility, and improve stakeholder engagement—ultimately fueling long-term impact and commercial success

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Corporate Reputation Management

Earn trust, build resilience, and lead with purpose in the eyes of your stakeholders.

We work with organizations to design and implement authentic, value-driven narratives that resonate with stakeholders, attract strong partnerships, and enhance brand value, confidence and trust.Our approach to reputation management is to proactively address immediate challenges while setting long-term, result-oriented strategies that boost stakeholder confidence and perceptions. We emphasize showcasing the purposefulness of the business and its impact within the ecosystem it operates in—across the triple and quadruple bottom lines: employees, communities, partners, and profit.

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Communications for Development (C4D)

Create lasting change and amplify your impact through strategic communications.

Our C4D expertise transforms communication into a catalyst for social impact. We design and deliver participatory programs that go beyond messaging—sparking dialogue, enabling access to life-changing information, and driving behavior change at scale. Grounded in local context and powered by community engagement, our approach ensures that communication is not just heard, but felt, owned, and acted upon by those it’s meant to serve.

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Social Behavioral Change Communications (SBCC)

Shift mindsets and drive sustainable change at scale.

From advancing development goals in health, education and institutional reform to implementing corporate ESG strategies, we partner with international organizations and private sector companies to empower their stakeholders to adopt positive behaviors, mindsets and attitudes. Our approach to behavioral change is grounded in theory and evidence and matched with our blended expertise in community engagement and persuasive communication.

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Crisis Communication

Protect your reputation and respond with confidence when it matters most.

With deep expertise across sectors, we help clients navigate complex crises with confidence and discretion. We provide rapid, strategic crisis communication solutions that help clients manage high-stakes situations while protecting their reputation. Our ability to combine real-time response with long-term recovery strategies ensures clear, effective messaging to key stakeholders across all channels.

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Integrated Thought Leadership & Content Marketing

Tell your story with purpose—and make it heard by the right audience.

We craft media and content strategies that captivate audiences through creative storytelling and purpose-driven narratives. We help private sector companies enhance their brand reach and visibility, and support development organizations in showcasing the impact of their work. Our services include media management, training, personalized coaching, press releases, and advisory. By leveraging our expertise, our clients can amplify their messages, strengthen stakeholder connections, and save millions on paid media.

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Change Communications

Lead change with clarity, confidence, and buy-in at every level.

Navigating change can only successfully happen with clear, consistent and result-driven change communication. We design and implement tailored change communication programs for our clients, bringing clarity, building trust, and facilitating feedback loops. Complemented by our deep organizational development expertise, we team up with leaders to transform their organizations, reduce uncertainties, engage employees at every level, and navigate transitions as smoothly as possible.

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Customer Experience
Design

Turn every customer interaction into a growth opportunity.

We help clients create seamless and engaging customer journeys that drive satisfaction and loyalty. By leveraging data-driven insights and design thinking, we craft personalized experiences that reflect brand values and foster meaningful engagement across stakeholders—encouraging interaction, deepening trust, and prompting desired actions that fuel growth.

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Sustainability
Transformation

Turn sustainability into a business driver, not just a reporting exercise.

An organization’s ESG (Environmental, Social and Governance) Strategy is only as good as how it’s executed – including how efforts are communicated to investors, regulators, customers, employees and other conscious stakeholders. We work with our clients to design authentic ESG communication strategies that only resonate with stakeholders, but also enhance reputation, build trust and showcase the real environmental and social impact with compelling storytelling.

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Brand Strategy

Build brands that inspire trust and deliver impact.

CID excels in developing brand strategies by combining deep industry expertise with tailored, data-driven solutions. Our approach integrates thorough market research and stakeholder engagement to craft strategies that are both innovative and aligned with the unique priorities of private and public sectors. With a proven track record of success, CID ensures that each strategy drives impactful results and supports long-term organizational objectives.

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Sustainability and Social Impact

We have a diverse array of sustainability and social impact projects, from solid waste management(SWM) to community engagement and dialogue, building large-scale public private partnerships to resolve national issues with special focus on our key thematic areas. Our company has several flagship projects in the areas of recycling, circular economy, social investment, and designing and advocating for climate change initiatives.

Sustainability
Transformation Strategy

Turn social investment into a driver of business growth and community resilience.

Our offerings for private sector clients begin with social investment, ensuring that companies’ investments reap tangible and sustainable returns to the community and affected beneficiaries. Our methodology is rooted in context assessment to identify company and government priorities, strategy pillars and resources, community needs assessment, and stakeholder analysis. This allows us to devise a social investment strategy in accordance with these assessments and to identify operational models with clearly defined roles and responsibilities of external stakeholders and community leaders.

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Environmental, Social & Governance (ESG)

Navigate ESG complexity with confidence and turn compliance into competitive advantage.

We support private sector companies with ESG reporting through our partnership with SG Analytics, a global data management company. Our process includes a materiality assessment to evaluate relevant ESG topics, current performance, and data availability, followed by a maturity analysis to identify gaps, align with standards, and assess readiness for upcoming regulations. Finally, we develop a strategy and roadmap with goals, initiatives, and progress monitoring. We ensure the ESG report communicates key metrics, aligned with globally recognized standards like GRI, SASB, IR, and BRSR.

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Solid Waste Management Studies

Turn waste into opportunity and power your sustainability agenda.

To help private sector companies, CID conducts numerous solid waste management studies for private sector clients, meaning that the company assesses, identifies, tracks, and reports the proportions of different types of waste collected by the informal sector. We then provide recommendations to clients on recycling and to support them in making data-driven decisions in line with their sustainability agendas and in response to local and global regulations.

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Community Engagement

Turn community support into a strategic advantage.

On the social level, CID designs and implements community engagement programs that align with the broader strategy and development goals of each project. Building on our stakeholder analysis and needs assessments, we identify the roles and responsibilities of all parties involved and ensure inclusive participation. We deliver tailored capacity-building workshops across communities in Egypt, providing hands-on, localized support that addresses diverse needs. Our programs not only equip communities with practical skills and knowledge but also empower them to pursue new opportunities that improve livelihoods and foster long-term social and economic development.

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Social Behavioral Change

Drive the behavior shifts your strategy depends on.

To ensure lasting change and positive impact at the individual level, CID’s in-house SBC methodology leverages the strategic use of communications to promote changes in knowledge, attitudes, norms, beliefs and behaviors of beneficiaries. CID’s applications of SBC have ranged from institutional reform, ESG initiatives, change management inside an organization, awareness raising and change in public behavior, as well as change towards a new concept to a community/organisation.

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Project Management Unit

The CID Project Management Unit (PMU) ensures large-scale development projects are strategically designed and effectively executed for tangible impact. PMU collaborates with donors, development partners, local governments, and private sector entities to deliver client-centric, demand-driven solutions for complex, multi-million-dollar projects. It supports high-quality project delivery across the full cycle—from design to implementation to closure.
With 30 years of expertise across sectors such as agriculture, transportation, SME development, tourism, health, education, and trade, PMU provides technical assistance and leads strategic interventions, including capacity building, community engagement, private sector partnerships, gender integration, institutional development, and policy reform.

Project Design & Strategic Planning

Turn your global vision into locally grounded solutions.

We serve as the trusted on-ground partner for international partners, ensuring that projects are designed to align with the local context and delivered to foster locally driven development solutions. Our services start with project design, support on-ground fact finding missions, knowledge management and intelligence, and co-leading the design of creative development... We serve as the trusted on-ground partner for international partners, ensuring that projects are designed to align with the local context and delivered to foster locally driven development solutions. Our services start with project design, support on-ground fact finding missions, knowledge management and intelligence, and co-leading the design of creative development solutions with our partners. We also lead external engagement with relevant local stakeholders for international partners – government, stakeholder, civil society – ensuring that project design and corresponding implementation efforts are participatory and demand-driven.

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Project Operational Implementation

Deliver at scale without carrying the operational load.

We take the operational burden off our partners’ shoulders so they can stay focused on impact. Acting as an embedded partner, our PMU manages large-scale, complex operations from end to end with efficiency, transparency, and full compliance. We handle everything from sourcing and recruiting specialized experts to managing logistics, procurement, and nationwide rollouts. As a trusted local entity, we navigate government and donor requirements with ease and ensure rigorous financial oversight. Our strength lies in tailoring operations to fit each project's needs, offering clients peace of mind and executional excellence.

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Technical Assistance

Bring your strategy to life with hands-on, localized expertise.

Complementing operational support services, CID’s PMU leads in-demand technical assistance interventions aligned with up-to-date methodologies that blend expertise from both the development and private sector world. Such interventions are tailored to the needs of the different partners and the sectors in question.

· Institutional Development & Policy Reform: We support government institutions with cross-sectoral tailored strategies for reform, capacity building, and advocacy.

· Market Research: We provide data-driven insights through tailored market research to inform strategic decision-making and macro-wide policy reform.

· Private Sector Engagement: We foster strategic partnerships that integrate private sector participation into cross-sectoral sustainable development models.

· Gender Integration: We strive for gender equity through research, training, advocacy, and sector-specific gender initiatives.

· Community Engagement: We conduct grassroots initiatives based on community assessments to ensure accountability and impact.

· Training & Capacity Building: We design need-based training programs using engaging methodologies tailored to diverse audiences.

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