Building growth through bold business and brand strategy

Challenge

With an ambition to become one of the largest players in the logistics and transport sector, IACC, an international Maritime and Freight Transport Company, needed a better picture of the market’s perception of their brand and brand equity. They required a brand strategy which would hold up to international standards.

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Approach

To truly understand IACC’s market position, we analysed consumer perceptions of the brand, as well as customer experience and company challenges to manage such experience in the most optimal and efficient engagement process. We conducted a competitive market review by mapping out key local and international competitors, auditing the versatile lines of business owned by the Holding company, and benchmarking them against the other organisations.

We then embarked on developing a brand structure for the Holding Company based on the insights captured, in order to truly leverage the strengths of the mother brand while capturing the differentiators of the sub-brands. Our audit enabled the development of a vigorous brand strategy and design, alongside a tailored brand communication program with internal and external tools to drive success.

Results

With an ambition to become one of the largest players in the logistics and transport sector, IACC, an international Maritime and Freight Transport Company, needed a better picture of the market’s perception of their brand and brand equity. They required a brand strategy which would hold up to international standards.

WHAT OUR CLIENTS SAY

We would like to thank the CID team for all the long hours and dedication to designing our innovation process.

The execution of this innovation process was supported with CID’s organizational network analysis tool, which provided great insight within our organization, allowing us to gain a deeper understanding of its functional, social and strategic networks. The CID team worked closely with our team throughout the process, providing strategic and consistent support. CID’s professional and timely commitment really has helped us kick-start our innovation process.

Thank you for making this happen!

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Heba Makhlouf
Head of Investment Relations & Innovation, SODIC

CID has expressed dedicated and fully integrated efforts to ensure the company’s best interest. It is worth noting that the team has faced a number of challenges inside the company, however, they were flexible enough and fully committed to the success of the assignment.

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Chairman Real Estate Development Company, Alexandria, Egypt