Building growth through bold business and brand strategy

With an ambition to become one of the largest players in the logistics and transport sector, IACC, an international Maritime and Freight Transport Company, needed a better picture of the market’s perception of their brand and brand equity. They required a brand strategy which would hold up to international standards.

To truly understand IACC’s market position, we analysed consumer perceptions of the brand, as well as customer experience and company challenges to manage such experience in the most optimal and efficient engagement process. We conducted a competitive market review by mapping out key local and international competitors, auditing the versatile lines of business owned by the Holding company, and benchmarking them against the other organisations.

We then embarked on developing a brand structure for the Holding Company based on the insights captured, in order to truly leverage the strengths of the mother brand while capturing the differentiators of the sub-brands. Our audit enabled the development of a vigorous brand strategy and design, alongside a tailored brand communication program with internal and external tools to drive success.

IACC now operates creative brands for four companies under the Holding company, which unified and enhanced the overall image of the group. As a direct result of the communication tactics implemented, international business opportunities have emerged. Today, IACC is one of the oldest yet most modern regional companies, developing rapidly over the years.

“The team and I really enjoyed the process of rebranding our companies with CID. We had just come out of a major restructure and the CID helped us shape strategic direction from both a brand and business perspective. Their team had the perfect balance between creativity of marketeers and the acumen of management consultants.” – Mohamed El Ahwal, CEO, IACC Holdings

WHAT OUR CLIENTS SAY

Olfat Mansour

We are where we are today due to CID’s dedication to the task at hand, their professionalism in handling it, sincerity in addressing our concerns, encouragement when we needed some and generosity always. The journey is still long, but we have taken the first step and we hope we can always count on your support.

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Olfat Mansour

Board Member, Al Nour Wal Amal Association

Inji Khalil

I'm writing to you to let you know that Lafarge Egypt won silver in LafargeHolcim MEA CSR competition under the Education/Employment category for its Occupational H&S Vocational Training Program in Suez! This is a big milestone for us and couldn't have happened without your support and guidance during the program design and across all its phases. Also special thanks to your amazing team,...

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Inji Khalil

Head of Communications, Lafarge Egypt

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