Creating an international trade and economic hub for social and economic growth

Challenge

As part of a consortium led by Dar El Handasah on behalf of the Suez Canal Authority, we were tasked with formulating a comprehensive masterplan of The Suez Canal Economic Zone as an international trade and economic hub. CID led two core components of the masterplan - the social and environmental impact assessment and development plan, as well as the development of a marketing and communication plan to support investment promotion of the zone.

No items found.
Approach

We worked collaboratively to design an integrated master plan for the Suez Canal area, a waterway which sees 10% of global trade and 22% of container trade pass through its corridor. We developed a fully integrated approach for the infrastructure of the area, alongside an investment strategy and competitive regulatory framework to harvest the development potential of the Canal without compromising the effectiveness of the existing main zone. We also leveraged on our private sector engagement and communication expertise to integrate a wide array of components (transportation, agriculture, forestry, tourism, environment and so on) into a single, coherent planning framework, dedicated to raising the economic level of the area. We also conducted primary data collection to understand and forecast the socioeconomic impact of the development on the local community with regards to access to services, employment, etc.

Our social development framework was complemented by a trade and investment promotion strategy, which incorporated marketing material for specific phases of the project that not only helped boost investment prospects but were important in gaining broad public acceptance of the project. Our carefully designed communications strategy was the product of extensive urban and socio-economic assessments, meaning that each and every part of our messaging was heavily researched and evidence-based.

Results

As part of a consortium led by Dar El Handasah on behalf of the Suez Canal Authority, we were tasked with formulating a comprehensive masterplan of The Suez Canal Economic Zone as an international trade and economic hub. CID led two core components of the masterplan - the social and environmental impact assessment and development plan, as well as the development of a marketing and communication plan to support investment promotion of the zone.

WHAT OUR CLIENTS SAY

For over 10 years Xerox Egypt has been in partnership with CID as our Marketing Communications Consultant, and the level of professional support we have been receiving since the inauguration of such successful and rewarding business relationship is invaluable.

The CID team is highly skilled and responsive to our business needs, which enabled us to use CID services to support other business objectives and programs beyond marketing communications, where they have proved similar levels of excellence

Read more
Ashraf El Arman
VP, Global Supplies Group. Former Managing Director, Xerox Egypt

I'm writing to you to let you know that Lafarge Egypt won silver in LafargeHolcim MEA CSR competition under the Education/Employment category for its Occupational H&S Vocational Training Program in Suez!

This is a big milestone for us and couldn't have happened without your support and guidance during the program design and across all its phases.Also special thanks to your amazing team, Sherif and Mostafa, for working extensively on the project and designing a program to address community needs while leveraging on Lafarge Egypt expertise, managing the different program stakeholders while ensuring the project KPIs are met, coming up with creative solutions to solve any issues, devotion, dedication and passion during the different program phases from its launch in 2016 to date.

On behalf of Yasmin and myself, we would like to thank CID for the great effort and for being our extended arm in implementing the "Lafarge Health and Safety Vocational program" in Suez.

Read more
Inji Khalil
Head of Communications, Lafarge Egypt