Creating an international trade and economic hub for social and economic growth

Challenge

As part of a consortium led by Dar El Handasah on behalf of the Suez Canal Authority, we were tasked with formulating a comprehensive masterplan of The Suez Canal Economic Zone as an international trade and economic hub. CID led two core components of the masterplan - the social and environmental impact assessment and development plan, as well as the development of a marketing and communication plan to support investment promotion of the zone.

No items found.
Approach

We worked collaboratively to design an integrated master plan for the Suez Canal area, a waterway which sees 10% of global trade and 22% of container trade pass through its corridor. We developed a fully integrated approach for the infrastructure of the area, alongside an investment strategy and competitive regulatory framework to harvest the development potential of the Canal without compromising the effectiveness of the existing main zone. We also leveraged on our private sector engagement and communication expertise to integrate a wide array of components (transportation, agriculture, forestry, tourism, environment and so on) into a single, coherent planning framework, dedicated to raising the economic level of the area. We also conducted primary data collection to understand and forecast the socioeconomic impact of the development on the local community with regards to access to services, employment, etc.

Our social development framework was complemented by a trade and investment promotion strategy, which incorporated marketing material for specific phases of the project that not only helped boost investment prospects but were important in gaining broad public acceptance of the project. Our carefully designed communications strategy was the product of extensive urban and socio-economic assessments, meaning that each and every part of our messaging was heavily researched and evidence-based.

Results

As part of a consortium led by Dar El Handasah on behalf of the Suez Canal Authority, we were tasked with formulating a comprehensive masterplan of The Suez Canal Economic Zone as an international trade and economic hub. CID led two core components of the masterplan - the social and environmental impact assessment and development plan, as well as the development of a marketing and communication plan to support investment promotion of the zone.

WHAT OUR CLIENTS SAY

EDBE Egypt would like to express its sincere gratitude to the CID team for their efforts in taking part in preparing our annual report. The CID team spirit and dedication is highly appreciated, and their close follow-up and timely action has truly added a real value to the report.

Read more
Ghada Anis
Enterprise Projects Office, Export Development Bank of Egypt

I would like to thank you for the good job you did for our company for this assignment which reflects your professionalism , commitment and seriousness. It was truly an enjoyable experience.

Read more
Gamal Said
Electronics Sector Director, Alfa Electronics