Driving Growth With An Operational Overhaul

Challenge

A large real estate development company’s inefficient system of operation was resulting in significant losses. We were tasked with helping them embark on a new phase of growth, to achieve a level of excellence which could be replicated across the group.

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Approach

We conducted an audit of the organisation’s current resources practices, structure and processes to successfully facilitate a business modelling workshop, which identified and evaluated the key function areas. Drawing organisational charts for the company’s different departments, we designed and allocated specific functions across divisions and identified issues for change. This process also allowed us to identify the business’s non-core functions and recommend innovative corporate restructuring interventions that would streamline operations. We also engaged closely with the company’s large blue collar workers segment to ensure the organizational transition was managed as seamlessly as possible, and that employee well-being was a core consideration in our proposed interventions.

Results

As part of a huge collaborative effort with the company’s management, the latter leading a complete financial restructuring of the firm in parallel, we supported with a total strategic and organisational restructuring of the business that led to its share price rising 150% in just one year.

WHAT OUR CLIENTS SAY

We worked closely with CID on the Community Engagement Plan for our Lazoghly Complex in Downtown Cairo, and it was a very positive experience. From project initiation, the team showed a strong understanding of the local context and the importance of engaging thoughtfully with the surrounding community in such a unique and historic area. The CID team’s communication was clear, efficient, and easy to work with, keeping us fully updated throughout the process. Their reporting was equally strong. CID brought a knowledgeable, committed, and approachable team to the project.

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Seif El Sadek
Reliance Developments Business Development

Citibank Egypt would like to express its deep appreciation of CID’s dedicated team for their support, passion, integrity, and high quality work that was demonstrated over the last year. From downturn to crisis, CID has challenged every misperception on the bank with guided impactful communication strategies that were taken to action towards transforming the downs to up, and adversary to ally.

Having CID as our partner, advising us in unpredictable times has helped us maintain trust and transparency with the media and our clients, which has helped secure Citi’s stand in the market and ensured positive brand perception and coverage worth of millions.

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Lamise Negm
Vice Chairman, Citibank Egypt

For over 10 years Xerox Egypt has been in partnership with CID as our Marketing Communications Consultant, and the level of professional support we have been receiving since the inauguration of such successful and rewarding business relationship is invaluable.

The CID team is highly skilled and responsive to our business needs, which enabled us to use CID services to support other business objectives and programs beyond marketing communications, where they have proved similar levels of excellence

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Ashraf El Arman
VP, Global Supplies Group. Former Managing Director, Xerox Egypt