Driving Growth With An Operational Overhaul

Challenge

A large real estate development company’s inefficient system of operation was resulting in significant losses. We were tasked with helping them embark on a new phase of growth, to achieve a level of excellence which could be replicated across the group.

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Approach

We conducted an audit of the organisation’s current resources practices, structure and processes to successfully facilitate a business modelling workshop, which identified and evaluated the key function areas. Drawing organisational charts for the company’s different departments, we designed and allocated specific functions across divisions and identified issues for change. This process also allowed us to identify the business’s non-core functions and recommend innovative corporate restructuring interventions that would streamline operations. We also engaged closely with the company’s large blue collar workers segment to ensure the organizational transition was managed as seamlessly as possible, and that employee well-being was a core consideration in our proposed interventions.

Results

As part of a huge collaborative effort with the company’s management, the latter leading a complete financial restructuring of the firm in parallel, we supported with a total strategic and organisational restructuring of the business that led to its share price rising 150% in just one year.

WHAT OUR CLIENTS SAY

Citibank Egypt would like to express its deep appreciation of CID’s dedicated team for their support, passion, integrity, and high quality work that was demonstrated over the last year. From downturn to crisis, CID has challenged every misperception on the bank with guided impactful communication strategies that were taken to action towards transforming the downs to up, and adversary to ally.

Having CID as our partner, advising us in unpredictable times has helped us maintain trust and transparency with the media and our clients, which has helped secure Citi’s stand in the market and ensured positive brand perception and coverage worth of millions.

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Lamise Negm
Vice Chairman, Citibank Egypt

We worked with the CID team for over 2 years to develop our strategies, and CID has provided two teams; one specialized in social issues and community development and the other in reputation management and corporate communications. The two teams are staffed with experienced professionals who are knowledgeable in their fields and have been working closely and effectively with the ERC team. We believe that CID’s guidance and support in developing and implementing our community engagement and communications strategy has been essential in positioning ERC to meet its corporate social responsibility obligations and its commitments to the stakeholders necessary for ERC to secure its social license to operate.

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Tom Thomason
Former Chief Executive Officer, The Egyptian Refining Company