StrategyOrganizational and people transformationMarketing and CommunicationsSustainability and social impactproject management and implementation

Enabling employee excellence

Challenge

We were tasked with developing BETA’s human resource strategy and operational processes, including updating their performance management system.

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Approach

To redefine BETA’s human resources strategy, we undertook a full audit and provided guidelines to redefine their HR function’s structure, roles and definitions – meeting their ambitions to ensure no stone was left unturned; from compensation and benefits, to training and development.

Specifically, CID was instrumental in providing guidance for HR team competencies and job design, as well as compiling recommendations for developing the Employee Handbook and Manual. We developed a strategic roadmap which included objectives, measures and targets, key measures of success and recommendations for capacity building for each division. This was complemented by a sustainable performance management model to help maintain the high standards BETA was committed to delivering its Clients.

Results

Our team supported BETA to institutionalize, develop, and expand its HR function to a more strategic role capable of supporting and driving the company’s vision. This included a full overhaul of HR functions, with key processes and tools in place for recruitment and induction, employee performance management, and competency development.

WHAT OUR CLIENTS SAY

We worked closely with CID on the Community Engagement Plan for our Lazoghly Complex in Downtown Cairo, and it was a very positive experience. From project initiation, the team showed a strong understanding of the local context and the importance of engaging thoughtfully with the surrounding community in such a unique and historic area. The CID team’s communication was clear, efficient, and easy to work with, keeping us fully updated throughout the process. Their reporting was equally strong. CID brought a knowledgeable, committed, and approachable team to the project.

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Seif El Sadek
Reliance Developments Business Development

A quick note before my last day tomorrow to thank you all for the great support and advice you have given to me and the business since we entered Egypt. It’s added great value to our decision-making, from your understanding of the political dimension to how issues will be perceived ‘on the street’. You have covered all the angles! You are a great team, and I will very much miss working with you all. Hopefully we will get the chance to work together again in the future. I know that Diana is very much looking forward to working with you, looking ahead. In the meantime, keep doing what you do.

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Jonathan Milne
Chief Corporate Affairs Officer - Capricorn Energy

Citibank Egypt would like to express its deep appreciation of CID’s dedicated team for their support, passion, integrity, and high quality work that was demonstrated over the last year. From downturn to crisis, CID has challenged every misperception on the bank with guided impactful communication strategies that were taken to action towards transforming the downs to up, and adversary to ally.

Having CID as our partner, advising us in unpredictable times has helped us maintain trust and transparency with the media and our clients, which has helped secure Citi’s stand in the market and ensured positive brand perception and coverage worth of millions.

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Lamise Negm
Vice Chairman, Citibank Egypt