Expanding strategy to maximize market potential

Challenge

Alfa Electronics was expanding rapidly across the electronic product design and technology sectors but with very few standard processes in place. They came to us with a pressing need for a new strategy to efficiently meet new demand and effectively control quality.

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Approach

We spent time with Alfa’s executive team to fully understand the factors affecting their operations and the wider electronics industry. We developed business models for both business lines, with key success factors and strategic objectives that would cement the positioning and growth potential for each.

In order to cascade a full-fledged strategic roadmap for each business line, we worked to develop KPIs and a framework of initiatives needed to deliver the required impact. We developed balanced scorecards to manage the performance of each business line and worked with Alfa to institutionalize a strategy review process to ensure the firm was continuously working to refresh its strategic roadmap to ensure it remained on the cutting edge of market trends.

Results

Alfa Electronics has enhanced customer value with an effective strategy and operational framework. With defined KPIs in place, they are now able to analyse performance and meet new demand to stay at the top of their market.

“Thank you, CID, for a job well done. Your efforts for our company on this assignment reflects your professionalism, commitment and seriousness. We very much enjoyed it and look forward to future collaborations.” – Gamal Said, Electronics Sector Director, Alfa Electronics

WHAT OUR CLIENTS SAY

I have a positive experience working with CID for the last four years in the frame of a consortium between GFA Consulting Group and CID; implementing one component for the GIZ Labour Market Access Project to help improve the quality of employment in small and medium enterprises. CID is known as a professional consulting firm specialized in coordinating and implementing development cooperation projects. In our partnership, CID has provided the project with the staffing needs which is key for the successful execution of the project. All the proposed experts are professional and competent experts who work in a variety of technical and capacity building related fields such as strategic planning, organizational development, marketing and branding, facilitation and trainings. CID is further reputable for managing staff and expert contracts in compliance with the relevant labor, tax and insurance laws. Lastly, the CID staff is positive, engaging and cooperative to work with.

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Maha El Moaz
Team Leader, GFA Consulting Group

Plan International has been working very intensively with a very high qualified and motivated team of professionals from CID, to develop a new communication strategy. In our efforts to raise our profile and be better place to advocate for children’s rights in Egypt, CID has help us identify the level of awareness there is in Egypt and develop specific communication messages and tactics for our target audiences.CID managed to develop an excellent strategy ensuring full staff participation and Plan's ownership of the process, which is something very difficult to get when outsourcing external consultancies.

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E. Mac Abbey
Global Advisors Team Senior Manager, Plan International