Expanding strategy to maximize market potential

Challenge

Alfa Electronics was expanding rapidly across the electronic product design and technology sectors but with very few standard processes in place. They came to us with a pressing need for a new strategy to efficiently meet new demand and effectively control quality.

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Approach

We spent time with Alfa’s executive team to fully understand the factors affecting their operations and the wider electronics industry. We developed business models for both business lines, with key success factors and strategic objectives that would cement the positioning and growth potential for each.

In order to cascade a full-fledged strategic roadmap for each business line, we worked to develop KPIs and a framework of initiatives needed to deliver the required impact. We developed balanced scorecards to manage the performance of each business line and worked with Alfa to institutionalize a strategy review process to ensure the firm was continuously working to refresh its strategic roadmap to ensure it remained on the cutting edge of market trends.

Results

Alfa Electronics has enhanced customer value with an effective strategy and operational framework. With defined KPIs in place, they are now able to analyse performance and meet new demand to stay at the top of their market.

“Thank you, CID, for a job well done. Your efforts for our company on this assignment reflects your professionalism, commitment and seriousness. We very much enjoyed it and look forward to future collaborations.” – Gamal Said, Electronics Sector Director, Alfa Electronics

WHAT OUR CLIENTS SAY

Preparing Save the Children’s “Childs Rights Situational Analysis” Report and organizing the program’s roundtable were a time consuming process, but thanks to the cooperation of the CID team, we had such good results. The quality of the report has been recognized as very high, and we were able to communicate all our messages and recommendations to potential partners and allies. We very much appreciated the team’s cooperation and support through this process.

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Yara Abdul-Hamid
Consultant, Save the Children UK

We have been impressed by CID’s professionalism, accessibility and candor. CID has vast experience in the area of media relations and community engagement and has helped us better understand the practice of social responsibility in Egypt. It is always a pleasure to work with professionals who are passionate and knowledgeable about their work and we would wholeheartedly recommend CID to any corporation seeking to improve its media and community engagement in Egypt.

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Marc Dupont
Government & Public Affairs Director, Methanex Corporation – Egypt