Identifying Innovation For Industry Advantage

Challenge

Faced with an increasingly competitive landscape, a large real estate company was keen to clarify and solidify its industry advantage through developing a thriving and veritable culture of innovation.

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Approach

Our team began by conducting an innovation readiness assessment through interviews with the firm’s senior leadership team and selected candidates from different business functions and seniority levels. The assessment evaluated six pillars: leadership, interaction with external environment, structure & diversity, support mechanisms, encouraging behaviour, and communications. Our team also conducted an organisational network analysis, using a state-of-the-art data analytics tool through our UK-based partner Complete Coherence, to identify team and business dynamics within the organisation: primarily connectivity, hierarchy and distance. This allowed us to produce substantial, objective data during the audit phase to support crafting a pragmatic and effective program.

In alignment with the business’s new corporate strategy, we developed an innovation management process, including an idea evaluation tool and recommendations for an idea management platform. In parallel, a recognition process was designed to reward leading innovators and collaborators, fostering a more creative culture in the company. Finally, we developed a separate innovation function within the firm, identifying its scope, structure, and required resources to spearhead the innovation process.

Results

Faced with an increasingly competitive landscape, a large real estate company was keen to clarify and solidify its industry advantage through developing a thriving and veritable culture of innovation.

WHAT OUR CLIENTS SAY

Citibank Egypt would like to express its deep appreciation of CID’s dedicated team for their support, passion, integrity, and high quality work that was demonstrated over the last year. From downturn to crisis, CID has challenged every misperception on the bank with guided impactful communication strategies that were taken to action towards transforming the downs to up, and adversary to ally.

Having CID as our partner, advising us in unpredictable times has helped us maintain trust and transparency with the media and our clients, which has helped secure Citi’s stand in the market and ensured positive brand perception and coverage worth of millions.

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Lamise Negm
Vice Chairman, Citibank Egypt

Plan International has been working very intensively with a very high qualified and motivated team of professionals from CID, to develop a new communication strategy. In our efforts to raise our profile and be better place to advocate for children’s rights in Egypt, CID has help us identify the level of awareness there is in Egypt and develop specific communication messages and tactics for our target audiences.CID managed to develop an excellent strategy ensuring full staff participation and Plan's ownership of the process, which is something very difficult to get when outsourcing external consultancies.

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E. Mac Abbey
Global Advisors Team Senior Manager, Plan International