The National Bank of Egypt (NBE) wanted to expand its capacities in lending to micro, small and medium enterprises (MSME), to sustainably and effectively provide multi-purpose loans to MSMEs across the country.
CID worked with DAI in order to launch the NBE’s new lending facility; providing recommendations and assisting with the implementation of measures to expand the company’s SME lending and risk management framework. We reviewed NBE’s existing strategy and portfolio of MSME products and used our knowledge of the market to assist with new product development which reflected both consumer needs and the client’s strategy. Good products are of little use however unless consumers are aware of them, so we worked closely with NBE to construct a marketing communications plan which effortlessly aligned with the bank’s wider strategy. Finally, in order to institutionalize our intervention, we worked with NBE to design and establish the MSME Advisory Services Unit with a dual role of providing financial and non-financial services to MSME Clients.
The National Bank of Egypt (NBE) wanted to expand its capacities in lending to micro, small and medium enterprises (MSME), to sustainably and effectively provide multi-purpose loans to MSMEs across the country.
