Launching a lending facility with consumer-driven communications

Challenge

The National Bank of Egypt (NBE) wanted to expand its capacities in lending to micro, small and medium enterprises (MSME), to sustainably and effectively provide multi-purpose loans to MSMEs across the country.

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Approach

CID worked with DAI in order to launch the NBE’s new lending facility; providing recommendations and assisting with the implementation of measures to expand the company’s SME lending and risk management framework. We reviewed NBE’s existing strategy and portfolio of MSME products and used our knowledge of the market to assist with new product development which reflected both consumer needs and the client’s strategy. Good products are of little use however unless consumers are aware of them, so we worked closely with NBE to construct a marketing communications plan which effortlessly aligned with the bank’s wider strategy. Finally, in order to institutionalize our intervention, we worked with NBE to design and establish the MSME Advisory Services Unit with a dual role of providing financial and non-financial services to MSME Clients.

Results

The National Bank of Egypt (NBE) wanted to expand its capacities in lending to micro, small and medium enterprises (MSME), to sustainably and effectively provide multi-purpose loans to MSMEs across the country.

WHAT OUR CLIENTS SAY

This is to express my great gratitude to CID for a long, impactful, and economically successful partnership and cooperation over several decades. GFA has cooperated with CID at multiple fronts and implemented dozens of multi-million Euro projects and studies related to the development of the Egyptian economy in particular to, private sector development, industrial reform, and vocational training.The partnership was strong and grew even stronger in troubled times, resting on the trust built over time and the dedication of both teams to outstanding quality standards in service delivery.

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Klaus Altemeier
Managing Director of GFA (1993 - 2019)

The team and I really enjoyed the process of rebranding our companies with CID. We had just come out of a major restructure and the CID team helped us shape strategic direction on both a brand and business perspective. Their team had the perfect balance between creativity of marketeers and the acumen of management consultants.

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Mohamed El Ahwal
CEO, IACC Holdings