Launching a lending facility with consumer-driven communications

The National Bank of Egypt (NBE) wanted to expand its capacities in lending to micro, small and medium enterprises (MSME), to sustainably and effectively provide multi-purpose loans to MSMEs across the country.

CID worked with DAI in order to launch the NBE’s new lending facility; providing recommendations and assisting with the implementation of measures to expand the company’s SME lending and risk management framework. We reviewed NBE’s existing strategy and portfolio of MSME products and used our knowledge of the market to assist with new product development which reflected both consumer needs and the client’s strategy. Good products are of little use however unless consumers are aware of them, so we worked closely with NBE to construct a marketing communications plan which effortlessly aligned with the bank’s wider strategy. Finally, in order to institutionalize our intervention, we worked with NBE to design and establish the MSME Advisory Services Unit with a dual role of providing financial and non-financial services to MSME Clients.

CID and its partner DAI effectively enabled NBE to serve MSME Clients through a range of financial and non-financial services – the latter being a completely new and innovative introduction to the banking sector in Egypt. We also successfully designed and produced a creative marketing communications tool kit that effectively defined the key benefits of the facility and provided information needed to reach the right audience and spur engagement. In doing so, we helped medium and small businesses utilise NBE’s evolved capabilities and range of products contributing to The National Bank of Egypt's (NBE) small and medium enterprises (SMEs) to reach LE 37.5 billion ($2.1 billion).

WHAT OUR CLIENTS SAY

Ghada Anis

EDBE Egypt would like to express its sincere gratitude to the CID team for their efforts in taking part in preparing our annual report. The CID team spirit and dedication is highly appreciated, and their close follow-up and timely action has truly added a real value to the report.

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Ghada Anis

Enterprise Projects Office, Export Development Bank of Egypt

Klaus Altemeier

This is to express my great gratitude to CID for a long, impactful, and economically successful partnership and cooperation over several decades. GFA has cooperated with CID at multiple fronts and implemented dozens of multi-million Euro projects and studies related to the development of the Egyptian economy in particular to, private sector development, industrial reform, and vocational...

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Klaus Altemeier

Managing Director of GFA (1993 - 2019)

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