Paving the way for a new operation to improve urban transport

Challenge

Egypt resides over multiple entities responsible for the enhancement of mobility in Greater Cairo, but the city still faces setbacks and continuous challenges. In an attempt at resolving issues such as institutional fragmentation, insufficient financial resource, poor public transport, aggravated traffic congestion and high accident rates, the World Bank Group in collaboration with the most influential players within the transport sector, mandated IDOM and CID Consulting to develop the Greater Cairo Transport Regulatory Authority (GCTRA).

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Approach

The consortium was assigned responsibility for processes, organisational design, and operational guides, whilst World Bank spearheaded activity to attract new donors to support and fund the new entity. We sought to provide technical assistance by developing the necessary tools to ensure the GCTRA was able to get off the ground successfully. We began by designing the Authority’s organizational structure, along with a strategic roadmap and guidelines for key operational processes which served as the GCTRA’s backbone ahead of its launch.

Once these tools had been implemented, we turned our focus to finding the right people, consulting with a wide array of stakeholders to further understand the dynamics between the Ministry of Transport and the GCTRA to define detailed job descriptions and develop a manpower profile for the Authority. We also developed a tailored competency model including job gradings, in alignment with government mandates and regulations regarding civil servants. To ensure the resources joining GCTRA were equipped to fulfil the Authority’s mandate, we developed ten training models to get the talented team up to speed with the requirements of Cairo’s rapidly regenerating urban transport sector. Finally, to ensure the entity was able to reach a wider audience both within the Ministry and the public at large, we implemented a branding and communication framework which included a new brand identity and the production of different communication tools.

Results

Once these tools had been implemented, we turned our focus to finding the right people, consulting with a wide array of stakeholders to further understand the dynamics between the Ministry of Transport and the GCTRA to define detailed job descriptions and develop a manpower profile for the Authority. We also developed a tailored competency model including job gradings, in alignment with government mandates and regulations regarding civil servants. To ensure the resources joining GCTRA were equipped to fulfil the Authority’s mandate, we developed ten training models to get the talented team up to speed with the requirements of Cairo’s rapidly regenerating urban transport sector. Finally, to ensure the entity was able to reach a wider audience both within the Ministry and the public at large, we implemented a branding and communication framework which included a new brand identity and the production of different communication tools.

WHAT OUR CLIENTS SAY

We would like to thank the CID team for all the long hours and dedication to designing our innovation process.

The execution of this innovation process was supported with CID’s organizational network analysis tool, which provided great insight within our organization, allowing us to gain a deeper understanding of its functional, social and strategic networks. The CID team worked closely with our team throughout the process, providing strategic and consistent support. CID’s professional and timely commitment really has helped us kick-start our innovation process.

Thank you for making this happen!

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Heba Makhlouf
Head of Investment Relations & Innovation, SODIC

The team and I really enjoyed the process of rebranding our companies with CID. We had just come out of a major restructure and the CID team helped us shape strategic direction on both a brand and business perspective. Their team had the perfect balance between creativity of marketeers and the acumen of management consultants.

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Mohamed El Ahwal
CEO, IACC Holdings