Paving the way for a new operation to improve urban transport

Challenge

Egypt resides over multiple entities responsible for the enhancement of mobility in Greater Cairo, but the city still faces setbacks and continuous challenges. In an attempt at resolving issues such as institutional fragmentation, insufficient financial resource, poor public transport, aggravated traffic congestion and high accident rates, the World Bank Group in collaboration with the most influential players within the transport sector, mandated IDOM and CID Consulting to develop the Greater Cairo Transport Regulatory Authority (GCTRA).

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Approach

The consortium was assigned responsibility for processes, organisational design, and operational guides, whilst World Bank spearheaded activity to attract new donors to support and fund the new entity. We sought to provide technical assistance by developing the necessary tools to ensure the GCTRA was able to get off the ground successfully. We began by designing the Authority’s organizational structure, along with a strategic roadmap and guidelines for key operational processes which served as the GCTRA’s backbone ahead of its launch.

Once these tools had been implemented, we turned our focus to finding the right people, consulting with a wide array of stakeholders to further understand the dynamics between the Ministry of Transport and the GCTRA to define detailed job descriptions and develop a manpower profile for the Authority. We also developed a tailored competency model including job gradings, in alignment with government mandates and regulations regarding civil servants. To ensure the resources joining GCTRA were equipped to fulfil the Authority’s mandate, we developed ten training models to get the talented team up to speed with the requirements of Cairo’s rapidly regenerating urban transport sector. Finally, to ensure the entity was able to reach a wider audience both within the Ministry and the public at large, we implemented a branding and communication framework which included a new brand identity and the production of different communication tools.

Results

Once these tools had been implemented, we turned our focus to finding the right people, consulting with a wide array of stakeholders to further understand the dynamics between the Ministry of Transport and the GCTRA to define detailed job descriptions and develop a manpower profile for the Authority. We also developed a tailored competency model including job gradings, in alignment with government mandates and regulations regarding civil servants. To ensure the resources joining GCTRA were equipped to fulfil the Authority’s mandate, we developed ten training models to get the talented team up to speed with the requirements of Cairo’s rapidly regenerating urban transport sector. Finally, to ensure the entity was able to reach a wider audience both within the Ministry and the public at large, we implemented a branding and communication framework which included a new brand identity and the production of different communication tools.

WHAT OUR CLIENTS SAY

The team and I really enjoyed the process of rebranding our companies with CID. We had just come out of a major restructure and the CID team helped us shape strategic direction on both a brand and business perspective. Their team had the perfect balance between creativity of marketeers and the acumen of management consultants.

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Mohamed El Ahwal
CEO, IACC Holdings

I have a positive experience working with CID for the last four years in the frame of a consortium between GFA Consulting Group and CID; implementing one component for the GIZ Labour Market Access Project to help improve the quality of employment in small and medium enterprises. CID is known as a professional consulting firm specialized in coordinating and implementing development cooperation projects. In our partnership, CID has provided the project with the staffing needs which is key for the successful execution of the project. All the proposed experts are professional and competent experts who work in a variety of technical and capacity building related fields such as strategic planning, organizational development, marketing and branding, facilitation and trainings. CID is further reputable for managing staff and expert contracts in compliance with the relevant labor, tax and insurance laws. Lastly, the CID staff is positive, engaging and cooperative to work with.

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Maha El Moaz
Team Leader, GFA Consulting Group