Strategizing for Scale


Al Ismaelia for Real Estate Investment came to us looking for a fresh perspective. They needed to refine their purpose and to create a strategic formula that would rejuvenate their corporate appeal and transform their business model.

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With the close support of Al Ismaelia’s executive team and Board, we conducted a comprehensive strategic analysis which mapped AI Ismaelia’s existing business model challenges. We pinpointed key strengths, weaknesses, threats and opportunities to identify key success factors.

Our analysis defined the core focus, mission and value proposition of the firm, enabling Al Ismaelia to stand out from their competitors. We designed a business model canvas and corporate strategy map with balanced score cards to begin AI’s business transformation, as well as KPIs and strategic management processes to guide activity and monitor results for future growth. In order to effectively roll-out the strategy, and leveraging on CID’s unique capacity to bring together strategy and communication, we proposed a new internal communications framework which encouraged team integration. Through our consultative strategic planning process, we spurred engagement across the firm and empowered management with the tools needed to cascade a new corporate strategy across departments.


We helped AI Ismaelia refine their purpose and provided them with the right corporate foundations and business strategy to accurately deliver their vision. Our work has since informed their marketing and branding, as well as the new purchasing and concept decisions made by the Board.


I have a positive experience working with CID for the last four years in the frame of a consortium between GFA Consulting Group and CID; implementing one component for the GIZ Labour Market Access Project to help improve the quality of employment in small and medium enterprises. CID is known as a professional consulting firm specialized in coordinating and implementing development cooperation projects. In our partnership, CID has provided the project with the staffing needs which is key for the successful execution of the project. All the proposed experts are professional and competent experts who work in a variety of technical and capacity building related fields such as strategic planning, organizational development, marketing and branding, facilitation and trainings. CID is further reputable for managing staff and expert contracts in compliance with the relevant labor, tax and insurance laws. Lastly, the CID staff is positive, engaging and cooperative to work with.

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Maha El Moaz
Team Leader, GFA Consulting Group

Our work with CID Consulting was focused on the dissemination of participatory urban development procedures and tools in the informal areas of Shoubra El-Kheima, Khosous and Qalyoub. The project necessitated extensive field work, research and direct engagement with city councils and Qalyoubyia governorate. Throughout the project CID community development team, demonstrated hard work, dedication and agility. The team played a very important role in empowering staff in city councils and the governorate to adopt participatory needs assessment methods. The team was further able to moderate community discussions and debates in a participatory and professional manner. We believe CID Consulting was a valuable partner and an important enabler to our social mission.

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Safa Ashoub
Advisor, Participatory Development Programme in Urban Areas (PDP) , GIZ