Strategizing for Scale

Challenge

Al Ismaelia for Real Estate Investment came to us looking for a fresh perspective. They needed to refine their purpose and to create a strategic formula that would rejuvenate their corporate appeal and transform their business model.

No items found.
Approach

With the close support of Al Ismaelia’s executive team and Board, we conducted a comprehensive strategic analysis which mapped AI Ismaelia’s existing business model challenges. We pinpointed key strengths, weaknesses, threats and opportunities to identify key success factors.

Our analysis defined the core focus, mission and value proposition of the firm, enabling Al Ismaelia to stand out from their competitors. We designed a business model canvas and corporate strategy map with balanced score cards to begin AI’s business transformation, as well as KPIs and strategic management processes to guide activity and monitor results for future growth. In order to effectively roll-out the strategy, and leveraging on CID’s unique capacity to bring together strategy and communication, we proposed a new internal communications framework which encouraged team integration. Through our consultative strategic planning process, we spurred engagement across the firm and empowered management with the tools needed to cascade a new corporate strategy across departments.

Results

We helped AI Ismaelia refine their purpose and provided them with the right corporate foundations and business strategy to accurately deliver their vision. Our work has since informed their marketing and branding, as well as the new purchasing and concept decisions made by the Board.

WHAT OUR CLIENTS SAY

The team and I really enjoyed the process of rebranding our companies with CID. We had just come out of a major restructure and the CID team helped us shape strategic direction on both a brand and business perspective. Their team had the perfect balance between creativity of marketeers and the acumen of management consultants.

Read more
Mohamed El Ahwal
CEO, IACC Holdings

Citibank Egypt would like to express its deep appreciation of CID’s dedicated team for their support, passion, integrity, and high quality work that was demonstrated over the last year. From downturn to crisis, CID has challenged every misperception on the bank with guided impactful communication strategies that were taken to action towards transforming the downs to up, and adversary to ally.

Having CID as our partner, advising us in unpredictable times has helped us maintain trust and transparency with the media and our clients, which has helped secure Citi’s stand in the market and ensured positive brand perception and coverage worth of millions.

Read more
Lamise Negm
Vice Chairman, Citibank Egypt