Strategizing for Scale

Al Ismaelia for Real Estate Investment came to us looking for a fresh perspective. They needed to refine their purpose and to create a strategic formula that would rejuvenate their corporate appeal and transform their business model.

With the close support of Al Ismaelia’s executive team and Board, we conducted a comprehensive strategic analysis which mapped AI Ismaelia’s existing business model challenges. We pinpointed key strengths, weaknesses, threats and opportunities to identify key success factors.

Our analysis defined the core focus, mission and value proposition of the firm, enabling Al Ismaelia to stand out from their competitors. We designed a business model canvas and corporate strategy map with balanced score cards to begin AI’s business transformation, as well as KPIs and strategic management processes to guide activity and monitor results for future growth. In order to effectively roll-out the strategy, and leveraging on CID’s unique capacity to bring together strategy and communication, we proposed a new internal communications framework which encouraged team integration. Through our consultative strategic planning process, we spurred engagement across the firm and empowered management with the tools needed to cascade a new corporate strategy across departments.

We helped AI Ismaelia refine their purpose and provided them with the right corporate foundations and business strategy to accurately deliver their vision. Our work has since informed their marketing and branding, as well as the new purchasing and concept decisions made by the Board.

WHAT OUR CLIENTS SAY

Maha El Moaz

I have a positive experience working with CID for the last four years in the frame of a consortium between GFA Consulting Group and CID; implementing one component for the GIZ Labour Market Access Project to help improve the quality of employment in small and medium enterprises. CID is known as a professional consulting firm specialized in coordinating and implementing development cooperation...

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Maha El Moaz

Team Leader, GFA Consulting Group

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CID has provided valuable training to ABCO personnel which strengthened their management skills. Their commitment, knowledge and enthusiasm is highly appreciated

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General Manager, ABCO United

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