Streamlining Governance To Drive Vocational Education And Training

Challenge

To develop the country’s young talent pool and increase competitiveness on a global stage, we were employed for a two-part project by the Ministry of Trade and Industry to develop a national human resources development strategy for the Egyptian tourism sector and a final TVET law, whilst assessing and expanding a multi-level TVET governance structure.

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Approach

We began with an in-depth audit and analysis of previously developed studies and papers relating to TVET strategy and policy papers – all of which we discovered were quite fragmented. We then involved relevant stakeholders representing the private sector from both the industrial and tourism industries to ensure the outputs we proposed were demand driven and able to address the key skills gaps identified. The governance structure was in need of a severe overhaul and required an in-depth SWOT analysis to determine how it could best be revamped. Having identified the capacity and technical measures needed to achieve a multi-level governance structure across the whole policy cycle, we designed a sustainable strategy for multi-level stakeholder engagement.

Results

We successfully collaborated with the Ministry of Trade and Industry and other involved ministries to effectively evolve the structure and performance of the TVET system (serving both the industrial and the tourism sector) and improving its delivery on a national level in order to contribute to boosting youth employability prospects and competitiveness.

WHAT OUR CLIENTS SAY

Plan International has been working very intensively with a very high qualified and motivated team of professionals from CID, to develop a new communication strategy. In our efforts to raise our profile and be better place to advocate for children’s rights in Egypt, CID has help us identify the level of awareness there is in Egypt and develop specific communication messages and tactics for our target audiences.CID managed to develop an excellent strategy ensuring full staff participation and Plan's ownership of the process, which is something very difficult to get when outsourcing external consultancies.

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E. Mac Abbey
Global Advisors Team Senior Manager, Plan International

For over 10 years Xerox Egypt has been in partnership with CID as our Marketing Communications Consultant, and the level of professional support we have been receiving since the inauguration of such successful and rewarding business relationship is invaluable.

The CID team is highly skilled and responsive to our business needs, which enabled us to use CID services to support other business objectives and programs beyond marketing communications, where they have proved similar levels of excellence

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Ashraf El Arman
VP, Global Supplies Group. Former Managing Director, Xerox Egypt