Strengthening Reputation And Brand Recognition For Local Growth

Challenge

Multi-national business services provider and digital printing company Xerox was looking to reposition itself in the Egyptian market as a document management and technology solutions company, strengthening their reputation and brand amongst the business and technology community.

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Approach

Over our 13-year partnership of ongoing PR and marketing communications consulting, we employed a multi-faceted marketing and communications strategy designed to maintain Xerox’s position as a market leader while building strong relations with the national media through educating them about the company’s state-of-the-art solutions and services. Our suite of support consisted of devising a robust marketing strategy; events planning and execution; arranging media education sessions and interviews with national reporters for two of the most influential women in world business; annual media training to Xerox’s first liners; ongoing press office support; planning and execution of the corporation’s 25th anniversary.

Results

Multi-national business services provider and digital printing company Xerox was looking to reposition itself in the Egyptian market as a document management and technology solutions company, strengthening their reputation and brand amongst the business and technology community.

WHAT OUR CLIENTS SAY

We are where we are today due to CID’s dedication to the task at hand, their professionalism in handling it, sincerity in addressing our concerns, encouragement when we needed some and generosity always. The journey is still long, but we have taken the first step and we hope we can always count on your support.

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Olfat Mansour
Board Member, Al Nour Wal Amal Association

CID provided invaluable support to EFE in designing a scaling and sustainability strategy for its programs in Egypt. This assessment contained four major components: scaling through external partnerships in the ICT/BPO sector, improving EFE’s internal operational efficiency and effectiveness, assessing various methods of achieving indirect scale and impact, and developing a financial sustainability plan. The CID team was very professional and dedicated, and the final report and recommendations were informative, insightful and realistic. We greatly enjoyed working with them on this project.

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Sarah Little
Senior Program & Grants Manager, Education For Employment