Unleashing river transport performance in Egypt

Challenge

The Ministry of Transport, supported by the World Bank, sought to transition the River Transport Authority (RTA) from its existing role towards becoming a more regulatory authority capable of overseeing the provision of efficient transport services.

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Approach

We partnered with IDOM – a leading consulting and engineering firm – to implement the project in close collaboration with the Ministry of Transport. We held consultation workshops with employees within the RTA to collaboratively develop business analysis and strategic planning documents for the Authority. We used the information gleaned from our strategy workshops to assist the RTA staff’s development of the crucial corporate business development documents, whilst interacting with external stakeholders including the Land Transport Authority and several governorates in order to ensure a coordination mechanism was integrated into the design of the RTA.

Having spent six months on the ground engaging with the RTA team, we then led the team through the process of evaluating current performance and setting appropriate performance management and organisational development objectives, based on our understanding of the authority’s existing shortcomings. Our involvement from therein was broad; as we facilitated the revision of the mission, vision, strategy, setting of institutional objectives and change management goals for the RTA, all the way from re-organisation of the design and functional analysis, to the development of detailed job descriptions. We worked closely throughout this period with the internal team to ensure ownership and sustainability of our intervention and easing transition to the new organisational model, developing training plans for RTA staff and a comprehensive recruitment plan aligned with the newly established strategy.

Results

We transformed the organisational structure from a heavily centralised to a decentralised operation of the project and collaboratively established a new vision, mission and strategy. Our work facilitated the RTA’s transitional efforts and even increased their workforce, with recruitment and training plans implemented to maximise awareness and skills development. The Ministry of Transport praised our outstanding sector knowledge, dedication and commitment which enabled implementation, greater senior and mid-management buy-in, collaboration with the chairperson of the RTA, and sensitively balanced the reform needs of the Ministry.

WHAT OUR CLIENTS SAY

We would like to thank the CID team for all the long hours and dedication to designing our innovation process.

The execution of this innovation process was supported with CID’s organizational network analysis tool, which provided great insight within our organization, allowing us to gain a deeper understanding of its functional, social and strategic networks. The CID team worked closely with our team throughout the process, providing strategic and consistent support. CID’s professional and timely commitment really has helped us kick-start our innovation process.

Thank you for making this happen!

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Heba Makhlouf
Head of Investment Relations & Innovation, SODIC

The work accomplished by the CID team has been well recognized and acknowledged by all attendees whether the Juhayna team or Ministry of Education representatives. It has been a pleasure working with CID in implementing our first CSR initiative with the Ministry of Education. We highly appreciate their workshop training that succeeded in fulfilling the program’s objectives due to the team’s efforts and high communication skills.

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Nahla Mokhtar
Head of External Communications, Juhayna Food Industries