Unlocking ambition and vision to secure investment

SICO Electronics was looking into public listing or anchor investment and needed to demonstrate leadership vision and ambitions for growth, ultimately increasing investor interest.

Our first action was to develop and update the company’s strategy, by challenging and modifying the company’s business model to appeal to investors’, generate growth, identify key success factors and define strategic objectives. Next, we focussed on organisational development interventions. We upgraded HR activities, mapped organisational design, defined key departmental functions, and created role and responsibility clarity, as well as KPIs by department. Our assessment provided recommendations for higher integration and hiring, process upgrades and sustainability objectives. As a third strand, we turned to marketing communications, reviewing and refreshing their brand to more effectively reach their target audience. This overhaul consisted of a complex branding and communication strategy development process, which required us to audit and analyse the industry, develop a directional approach to the positioning of the company and identify communication platforms to promote the brand and engage consumers.

Finally, we increased the company’s value for shareholders as SICO was facing a series of cash-flow, budgeting and internal control problems. In order to resolve this, we drafted a fresh set of internal control procedures and conducted a thorough analysis of the company’s financial statements and policies for the last three years. Using these insights, we were able to establish new flow policies to enhance SICO’s company liquidity.

The company was ultimately provided with an entirely new framework and set of policies, across all of its organisational capacity structure, branding, HR and financial policies and systems. Our work helped to clarify SICO’s structure, define relationships between departments and establish a sense of understanding and transparency at employee level. Today, SICO is a great success story of a home-grown Egyptian company operating in a highly competitive technology market.

WHAT OUR CLIENTS SAY

Tom Thomason

We worked with the CID team for over 2 years to develop our strategies, and CID has provided two teams; one specialized in social issues and community development and the other in reputation management and corporate communications. The two teams are staffed with experienced professionals who are knowledgeable in their fields and have been working closely and effectively with the ERC team....

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Tom Thomason

Former Chief Executive Officer, The Egyptian Refining Company

Inji Khalil

I'm writing to you to let you know that Lafarge Egypt won silver in LafargeHolcim MEA CSR competition under the Education/Employment category for its Occupational H&S Vocational Training Program in Suez! This is a big milestone for us and couldn't have happened without your support and guidance during the program design and across all its phases. Also special thanks to your amazing team,...

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Inji Khalil

Head of Communications, Lafarge Egypt

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