INSIGHTS

Great ideas inspire leaders to come up with creative solutions to solve complex problems, allowing them to drive change and shape the future of businesses. Explore our collection of big ideas that are impacting the world today.

OUR BLOG

The seamless marketing experience: why omnichannel?

With quality as a given expectation, customers seek meaningful experiences and interactions with brands. As we mentioned in last month’s blog, businesses are now facing an experience economy, where customers pay for the experience rather than mere goods. The Customer Journey starts from the first encounter with the brand to visiting your website to buy the product. With the rise in social media’s dominance in the past years, businesses have recognized the importance of securing a foothold on all these platforms, known as multichannel marketing.

Understanding The Experience Economy

What makes a concert-goer pay a premium price on an average T-Shirt, just because it has the artist’s name and the date of the concert imprinted on it? What is it that attracts millions of visitors to Disneyland all around the world? The answer is experience economy.The evolution of the global economy has had a trickle-down effect that resulted in a subsequent evolution of consumer behavior. Now that quality is a universal expectation, people care more about spending money on a memorable experience: something that touches and engages them on a physical, emotional, intellectual and a spiritual level.

Adapting To A Data-Centric World: Why & How

Modern Businesses are built on data, but a traditional approach to this data isn’t sufficient to survive in the highly competitive business world of today. More and more firms are adopting complex models for acquiring and processing data. Companies are restructuring to incorporate new sections for data science within their business models and strategies.

Directing Social Investment To Where It Is Most Needed

With around 40% of the population being under 18 years of age, Egypt faces the challenge of meeting the needs of a largely young population. These demographics indicate heavy pressure on education, which principally caters to the younger generations. Savvy social investment by firms can help rebuild the educational system, redirecting it towards meeting market needs.

How to Integrate Sustainability Into Your Business Strategy (And Why)

Despite environmental, social, and governance (ESG) concerns rising to the forefront of global business trends, they continue to be disconnected from businesses’ core strategies. ESG issues tend to be dealt with in an ad-hoc and reactive manner; launching fragmented initiatives to hike up “green” credentials, comply with environmental regulations, or deal with emergencies.

Building A Purpose-Driven Brand: Q&A With CID Consulting’s Dalia Wahba

Around the world, people are becoming increasingly conscious about the products they buy and the services they choose ; they tend to put their money where their hearts are. This has put an unprecedented emphasis on the creation of “purpose-driven brands’. A purpose-driven brand is a brand that doesn’t approach sustainability as something to celebrate, but instead, a whole business model to implement. Brand leaders of today have evolved the concept of sustainability from being viewed as a trade-off between profit and purpose to ‘both profit and purpose model’. The Brandberries has exclusively interviewed Dalia Wahba, Chairperson of CID Consulting, to get her two cents on why brands should act responsibly.