INSIGHTS

Great ideas inspire leaders to come up with creative solutions to solve complex problems, allowing them to drive change and shape the future of businesses. Explore our collection of big ideas that are impacting the world today.

OUR BLOG

A crisis communication playbook for the digital age

In today’s fast-paced world, which is further fueled by social media, news and information seem to always be in excess. This can be both a blessing and a curse for organizations: on the one hand, it’s easier than ever to promote organizations and brands and share information about them, but on the other hand, it makes organizations quite vulnerable to potential crises that can affect their reputation and business performance in a matter of seconds.

Numbers Tell Part of the Story—Let’s Tell the Rest

Beyond the figures, impact is best seen through the eyes of those experiencing it. When stories are told in a way that is relatable, authentic, and reflective of real transformation, they do more than inform—they inspire. Communication for Development (C4D) bridges the gap between data and lived experiences, making development work tangible, meaningful, and driven by the voices that matter most. But not all stories are told the right way. Gaps in access or understanding can dilute the message, leaving impact hidden behind numbers. After all, "what isn’t communicated doesn’t exist." To create real change, we must not only tell the story—but tell it fully.

Rethinking Organizational Culture: Beyond Buzzwords

Have you ever wondered why a company’s management team might prefer to have employees work from the office instead of adopting a hybrid model? Or why leadership or team members of a company can find it challenging to provide or receive constructive feedback? These types of issues are usually traced back to bad management. In reality, they simply reflect workplace culture.

Climate2Equal Pledge: CID Addresses Gender Disparities Within Climate Initiatives

In recent years, the discourse on climate change has increasingly highlighted the critical role of women in driving sustainable solutions and resilience, particularly in regions facing unique environmental challenges like Egypt.

The Much-Needed Investments in Preserving Cultural Heritage 

We Egyptians always think of our cultural heritage as a major asset, an advantage that few other countries enjoy on our scale, and a potential source of tourism and wealth that remains largely untapped. ‍

Creating an Integrated Tourist Experience: Tapping into Egypt's cultural heritage through exploring private sector modalities

‍The Rise of the Individual Sustainable Tourist: We’ve all seen this person, and even at times, been them. The tourist armed with a camera, who takes pictures from arrival to take-off at each of their chosen destinations, shuttled from here to there in the comfort of a bus, getting a quick taste of a city or country by visiting its top sights. This is tourism en masse - practical for those looking to quickly and easily explore the main attractions of a new country. The package deals tend to follow a pre-planned itinerary that focuses on the main highlights and must-sees. It offers a singular experience, which is the “classical” way of going about traveling, if we may call it, but with changing times and interests of the modern-day travelers, there is a need to adapt tourism offerings to new demand trends.