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Great ideas inspire leaders to come up with creative solutions to solve complex problems, allowing them to drive change and shape the future of businesses. Explore our collection of big ideas that are impacting the world today.

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The seamless marketing experience: why omnichannel?
February 24, 2019

With quality as a given expectation, customers seek meaningful experiences and interactions with brands. As we mentioned in last month’s blog, businesses are now facing an experience economy, where customers pay for the experience rather than mere goods. Th...

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Understanding The Experience Economy
December 24, 2018

What makes a concert-goer pay a premium price on an average T-Shirt, just because it has the artist’s name and the date of the concert imprinted on it? What is it that attracts millions of visitors to Disneyland all around the world? The answer is experience ec...

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Adapting To A Data-Centric World: Why & How
November 08, 2018

Modern Businesses are built on data, but a traditional approach to this data isn’t sufficient to survive in the highly competitive business world of today. More and more firms are adopting complex models for acquiring and processing data. Companies are restructuring to...

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Directing Social Investment To Where It Is Most Needed
October 23, 2018

With around 40% of the population being under 18 years of age, Egypt faces the challenge of meeting the needs of a largely young population. These demographics indicate heavy pressure on education, which principally caters to the younger generations. Savvy so...

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The “Why” & “How” To Integrating Sustainability Into Your Business
September 19, 2018

Despite environmental, social, and governance (ESG) concerns rising to the forefront of global business trends, they continue to be disconnected from businesses’ core strategies. ESG issues tend to be dealt with in an ad-hoc and reactive manner; launching fr...

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Building A Purpose-Driven Brand: Q&A With CID Consulting’s Dalia Wahba
September 15, 2018

Around the world, people are becoming increasingly conscious about the products they buy and the services they choose ; they tend to put their money where their hearts are. This has put an unprecedented emphasis on the creation of “purpose-driven brands’. A ...

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