INSIGHTS

Great ideas inspire leaders to come up with creative solutions to solve complex problems, allowing them to drive change and shape the future of businesses. Explore our collection of big ideas that are impacting the world today.

OUR BLOG

Tourism Series: Sectoral Challenges

A strategic and volatile sector, tourism is at once a significant pillar of the Egyptian economy and dependent on shifts in the global, regional and local markets. Visitor numbers can be greatly affected by global events such as, in recent years, a global pandemic, financial instability, or security concerns. In 2025, Egypt set a record with nearly 19 million arrivals and continued to show promising growth in the first quarter of 2026, according to the Ministry of Tourism and Antiquities. While nearby uncertainties impacted this positive trend in April, Egypt has previously proven its ability to absorb shocks and recover from external influences. Yet, with a national target of welcoming 30 million annual visitors by 2030, the sector faces challenges that, if addressed, can help Egypt compete on an international scale.

Three Countries, Three Strategies: What Egypt Can Take Away

Global tourism is evolving fast, and there's so much that can be learned from how different countries are presenting their unique value propositions in creative ways. Whereas Egypt has been making great strides in promoting its tourism, especially from a cultural heritage angle, there are still lessons to be learned and inspiration to be drawn from other countries.

The Expert Trap: Why Your Best Skills Might Be Your Biggest Liabilities in Times of Uncertainty

Leading today can be a double-edged sword. On the one hand, leaders have access to more tools and resources to be better leaders. On the other hand, they are operating in a time that is defined by uncertainty, not to mention the constant and rapid changes and disruptions to the market due to different reasons, be it market volatility, political turmoil or fast technological advancement.

Egypt’s Tourism Renaissance: The Revival of the Tourism Experience through Cultural Heritage

Most of us will remember traveling with our parents over school holidays, going to a famous landscape like the Pyramids of Giza or the Citadel, taking a few photos, and trailing off behind a guide enthusiastically pointing out the most impressive features. While going from one attraction to another remains an option for many travelers, an alternative mode has recently emerged. Where tourists were once satisfied lining up infront of monuments or museums, these days, especially among a younger demographic, they are looking to experience cultural history. That means interacting with communities, engaging in activities that allow sightseers to reflect and to participate. In short, to become visitors.

Putting Brand Purpose into Practice

Have you ever read a book or watched a film whose message you could not understand or even identify? Chances are that when the covers closed and the credits rolled, you ultimately did not enjoy it or recommend it to anyone else. People gravitate to stories that have something meaningful to say. This principle applies equally to the stories that brands tell the public.

A Crisis Communication Playbook for the Digital Age

In today’s fast-paced world, which is further fueled by social media, news and information seem to always be in excess. This can be both a blessing and a curse for organizations: on the one hand, it’s easier than ever to promote organizations and brands and share information about them, but on the other hand, it makes organizations quite vulnerable to potential crises that can affect their reputation and business performance in a matter of seconds.